Tuesday, July 7, 2009

Konigsegg sets up Saab deal

What a curious turn of events. A Norwedgian industrial designer and a Swedish financial whizzkid pull of an audacious coup to convince the Swedish government to invest hundreds of millions of dollars/crowns/euros to pick up one of the world's more interesting auto brands at a firesale price.


Check out Baard Eker's design company. He owns 49% of Koenigsegg. As an trained industrial designer long ago, this outfit makes me drool. Small creative studio set in the sylvan Norwegian countryside, turning out the design for one of the world's fastest production cars (although it is debatable whether 18 cars a year can be called production), and other cool products and now presumably to play a big part in the remaking of Saab. Perhaps they might even persuade Saab to productionize the cool AeroX concept car.

In another curious turn of evens, 350 million in stimulus for Tesla motors was announced from our physicist in chief, Stephen Chu. Lets hope Better Place has filled out their application form too.

Maybe Gen-X is finally starting to wrench control of the world away from the insane and greedy industrial politics of the twentieth century baby boomers, and towards the world I've been dreaming about seeing for the last twenty years.

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