Kudos to HP, it's global strategy of awe-inspiring bigness seems to be working. It's rated as number 10 on the list of world's most well known brands, pushing Toyota out of the top 10 with a rise in brand value of 12%.
The top 10 is remarkably dominated by tech companies, with IBM, Microsoft, Google, Nokia and Intel all within the top 10.
Source: Interbrand Best Global Brands 2010
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